Bringing legacy attractions to the forefront of attendance and profitability
Many existing theme park properties have fallen behind the times in terms of attraction offerings, branding, use of licensed characters, intellectual property, and modern entertainment technology. IRMS has extensive experience working with existing parks to revise master plans, to surgically integrated new zones, themes, and overlays onto existing facilities.
By re-purposed existing elements in a strategic manner, money can be saved to be spent in more visible areas that improve the product, increase guest appeal, and generate positive word-of-mouth. We have had success in boosting attendance anywhere from 25% to 200% in a single year (based on client feedback).
Let us boost your park with an infusion of strategic creativity!