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Project News

Hot Wheels Zone opens in Brazil!

IRMS

October 23, 2018

Congratulations to our Clients at Beto Carrero World on the completion and opening of their new themed zone and attractions! On July 12th 2018, Beto Carrero World in Penha, Brazil, inaugurated their new themed area inspired by the number one toy in the world, Hot Wheels. The new area includes the new Hot Wheels Epic Show, a restaurant, a retail store and 2 smaller attractions. IRMS collaborated with our client and Mattel, providing Concept and Schematic Design, and worked with the site team to review work in progress. We are thrilled to hear that the project is successful economically, creatively,and colorfully as well! Check out the photos and video below!

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IRMS shares on our newsletter exclusive design tips, insider secrets, and team updates for our clients.