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Minion Mart Theme Park Retail

Re-Brand an existing store to introduce Universal's popular Minion characters at Universal Studios Singapore

DESCRIPTION

When the world-wide Minion phenomenon took off with the release of the second "Despicable Me" film, Universal was quick to introduce the Minion characters and themed retail installations at their parks world-wide. Here at Universal Studios Singapore, IRMS provided the concept and schematic design for renovation of an existing store on Hollywood Boulevard.

The store interiors was transformed into a Minion branded environment by using the franchise's "lab" environment as a  neutral background for their signature colors and bold graphics.

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Overview
client

Universal Studios Singapore, Resorts World Sentosa

role

Concept and Schematic Design

facts & figures
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