Entering the kinetic, playful and imaginative world of toys
The zone was designed as a celebration of the Hot Wheels products, showcasing the brand in a kinetic, playful and imaginative environment.
IRMS worked together with the Client and Mattel to transform the space using the Hot Wheels signature orange and blue speedway tracks, swooping around the plaza and the interior space where guests can take photos with unique Beto Carrero World special edition model cars.
Beto Carrero World
Concept Design & Schematic Design