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Hot Wheels Zone Rebranding

Entering the kinetic, playful and imaginative world of toys

DESCRIPTION

The zone was designed as a celebration of the Hot Wheels products, showcasing the brand in a kinetic, playful and imaginative environment.

IRMS worked together with the Client and Mattel to transform the space using the Hot Wheels signature orange and blue speedway tracks, swooping around the plaza and the interior space where guests can take photos with unique Beto Carrero World special edition model cars.

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image gallery
Overview
client

Beto Carrero World

role

Concept Design & Schematic Design

facts & figures

Completed 2018

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