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Dreamworld Zone Re-branding

REVITALIZING WITH NEW BRANDS

DESCRIPTION

IRMS team members were appointed to create three new themed zones that introduce the DreamWorks characters to Dreamworld, the largest theme park in Australia, on Australia's Gold Coast, near Brisbane. The characters from DreamWorks’ Shrek, Puss in Boots, Kung Fu Panda, and Madagascar movies now have a home down-under in three distinctive lands, featuring new attractions, food and beverage outlets, and even a ‘Kung Fu’ Garden where guests can meet Po Panda from Kung Fu Panda.

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image gallery
Overview
client

Ardent Leisure

role

Masterplan and Concept Design, Attraction Design, Character Design,

facts & figures

8,400 sm. 12 attractions. Open 2012 ( phase 1) 2013 ( phase 2)

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